The branding project created a clean visual identity with elements that reflect the satisfaction of adopting this new product.
I used the new visual identity in a flyer. The negative space formed by the checkmark creates triangular shapes that work effectively in the overlay on the header image.
Earlier in the process, I created options in black and white for review by the product team.
After the team chose one of the options, I collaborated on revisions, refined the logo, and presented palette options.