Flexpoints animation

This animation targeting customers in line at a branch suggested the potential value of a credit union’s rewards program.

The ad targeted people waiting in line who might just be daydreaming about a tropical getaway.

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  • Challenge While customers wait in line at the branches for a teller, large plasma screens display ads to them. How to keep these compelling?
  • Solution While working at this credit union, I created both static and animated ads for the plasma screens. This 20-second animated ad for the credit union’s debit card points program takes an unconventional approach: a tropical scene with sun and palm tree time-lapses from daytime to sunset.
  • Result The ads ran in all of the credit union’s branches.
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