Ideas at Work homepage

To encourage employees to suggest improvements, your homepage design needs to convince them that the organization is open and innovative.

For the hero image I sought out a graphic that avoided obvious cliches such as a handshake. These silhouettes show an actual thriving, innovative workplace.

A two-color palette exemplifies clarity.

Challenge This homepage design is for a site developed by a third-party vendor that enables employees to suggest improvements in workflows and the office environment. We wouldn’t be able to change the underlying grid. We wanted to show that this was a progressive organization that welcomes change and encourages employees to contribute enhancements to procedures.
Solution We were able to graft on to this fixed grid a user interface with a custom palette, fonts, images, graphics, and content. I took a graphically oriented approach inspired by the flat design trend without simply mimicking the then-in-vogue movement. For the main image, I employed a striking monochrome silhouette image with long cast shadows that evoked connections and a common direction for employees. To reinforce a focus on action and clarity, I used a simple two-color palette, with a concordant but differently colored main call-to-action button to attract attention.
Result This was one of three comps I submitted for the project. The creative director’s opinion: “Excellent!”

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