Pain Management ad

This magazine ad uses rotation and a cast shadow to give the illusion of depth to a flat booklet cover.

The ad ran in publications including the association’s flagship monthly magazine.

Challenge This house ad needed to alert members to an online-only publication. Depicting one 2D object (a booklet cover) on another 2D object (a print ad) can look flat and lifeless. How could we give it some depth?
Solution I rotated the cover and gave it a cast shadow. With shadow effects, I suggested the corner where a floor meets a wall.
Result The senior director of marketing was delighted with the results.

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