Practice Tools web ads

For these banner ads, we wanted to suggest the idea that printed and electronic materials were tools to help people do their job better.

I enjoyed the Photoshop work required to give the pieces (some of which were electronic-only) a realistic appearance inside the box.

Ensuring that the art worked in ads with various aspect ratios was part of the challenge.

Challenge These ads promoted to the association’s members publications that were benefits of membership.
Solution Because they were called Practice Tools, I put them in a toolbox with the association’s logo.
Result The client modified the graphic to another successful approach, but I believe this version addressed the challenge the best.

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